Carlos Rivera, known professionally as Ground Zxro, is a Latino-American pop/country music artist and executive whose raw emotional storytelling and commitment to authenticity have earned him a dedicated global following. Born on September 13, 1992, in Reston, Virginia, Ground Zxro has built an expansive musical identity centered on transparency, character, and an unyielding bond with his devoted fanbase, affectionately known as the Zxronites.

Early Beginnings and the Journey to Re-emergence

Ground Zxro’s path in the music industry began at the age of 14, where he honed his powerful performance style as the lead vocalist for several bands. After a decade of navigating the industry, he took an intentional hiatus in 2017 to recalibrate his creative vision. In 2021, he made a triumphant re-emergence under his Ground Zxro moniker, capturing the attention of listeners both locally and worldwide with a renewed sense of purpose and artistic depth.

Corporate Leadership at Lime Vault Records

Before rising to executive prominence, Ground Zxro developed his craft while signed to various record labels. His trajectory shifted permanently when he joined Lime Vault Records. Demonstrating a sharp business acumen and an innate understanding of the industry, he transitioned from a flagship artist into corporate leadership, officially taking the helm as the label's CEO on November 16, 2024. Today, he balances his executive responsibilities with his creative output, steering the label toward a forward-thinking, artist-centric future.

Major Releases and Continued Impact

As a recording artist, Ground Zxro has achieved sustained commercial and critical success. His mid-2025 album, “Power Of Love,” became a global breakthrough, with physical copies distributed and continuously selling across the globe. Capitalizing on this momentum, he kicked off the new year on January 1, 2026, with the release of his highly anticipated album, “Gold.” With a wealth of new projects on the horizon, Ground Zxro remains dedicated to pushing the boundaries of his sound while staying true to his word and his listeners. He has released a few singles after dropping his “Gold” album, which saw him gain more recognition across the globe, achieving such success in so little time due to his positive interactions with his Zxronites. He is also a founding member of Rebel Lemonade, becoming one of the 1st three music artists to join the collective after hearing about it from a master class session for professional music artists and record label owners. He is appreciative of every opportunity he is given in life, and never takes anything for granted. He continues to develop and reinvent himself, and it worked him into numerous events and professional partnerships over the years. He has became a symbol for the power of love, after conquering every obstacle put in front of him. He says the secret is giving all of his struggles to God, and through thee, he is blessed.