Carlos Rivera, known professionally as Ground Zxro, is an American pop/country music artist and executive whose raw emotional storytelling and commitment to authenticity have earned him a dedicated global following. Born on September 13, 1992, in Reston, Virginia, Ground Zxro has built an expansive musical identity centered on transparency, character, and an unyielding bond with his devoted fanbase, affectionately known as the Zxronites.

Early Beginnings and the Journey to Re-emergence

Ground Zxro’s path in the music industry began at the age of 14, where he honed his powerful performance style as the lead vocalist for several bands. After a decade of navigating the industry, he took an intentional hiatus in 2017 to recalibrate his creative vision. In 2021, he made a triumphant re-emergence under his Ground Zxro moniker, capturing the attention of listeners both locally and worldwide with a renewed sense of purpose and artistic depth.

Corporate Leadership at Lime Vault Records

Before rising to executive prominence, Ground Zxro developed his craft while signed to various record labels. His trajectory shifted permanently when he joined Lime Vault Records. Demonstrating a sharp business acumen and an innate understanding of the industry, he transitioned from a flagship artist into corporate leadership, officially taking the helm as the label's CEO on November 16, 2024. Today, he balances his executive responsibilities with his creative output, steering the label toward a forward-thinking, artist-centric future.

Major Releases and Continued Impact

As a recording artist, Ground Zxro has achieved sustained commercial and critical success. His mid-2025 album, “Power Of Love,” became a global breakthrough, with physical copies distributed and continuously selling across the globe. Capitalizing on this momentum, he kicked off the new year on January 1, 2026, with the release of his highly anticipated album, “Gold.” With a wealth of new projects on the horizon, Ground Zxro remains dedicated to pushing the boundaries of his sound while staying true to his word and his listeners.